Criterion Ices has been making exclusive ices for over 80 years. It was established by the Valenti family in Sydenham, London in 1920 where it started as an ice cream parlour with a fleet of vans (with chimes!) that sold around the streets of London.

From the mid 1960s Criterion Ices started to supply theatres, restaurants, concert halls and shipping lines. Then, in 1996, it joined with Myatt's Countryfresh Ices that for ten years had been making superb, traditional ices from the cream of their dairy herd in Suffolk. The Myatt and Valenti families thus created the Criterion Ices business that we see today. Rod Myatt is the creamery manager, his brother Paul is operations manager and Jim Valenti is sales manager. The company remains small and family focused. Just 20 people are employed at Criterion Ices, a number of them for many years. Their dedication is key to the continuing success of the business and its maintenance of the personal touch and caring attitude towards each other, suppliers, the local community and customers.